Other Brand Development And Naming Projects Include:

Created Forward Beauty platform and advertising for Artistry Women cosmetics and skincare line.  (Scope of work includes: Brand Narrative, Brand Films, Print Advertising)
Result: A brand that never got any respect because of its selling channel became one of the top selling prestige skincare lines globally.  

Created Win With Skin platform and advertising for Artistry Men skincare line.  (Scope of work includes: Brand Narrative, Brand Films, Print Advertising)
Result: Men came out of the closet in terms of their grooming habits. The entire lineup became an instant hit in all of Asia and beyond.

Created One And You’re Done platform and television advertising for Lab Series Pro LS line.  (Scope of work includes: Brand Narrative, Brand Films, Print Advertising)
Result: Transitioning the brand’s action and attitude from the locker room to the bathroom created a top seller.

Created Aging Is Optional platform and all package and collateral copy for N.V. Perricone, M.D. Cosmeceuticals.  (Scope of work includes: All Packaging and Collateral Copy)
Result: What could have been another clinical derm brand became a new way to look at (not) getting old.  

Generated names for a range of beauty clients, successfully UPSTO/TESS and countless internal Legal Departments in the process.  Highlights include:

Scanda-Lash Mascara

Clean-A-Matic CleansingCloths

Hook Ups Cosmetic Connector Sysyem

Tru Lie Hook-Up Concealer

Glow Baby Glow Hook-Up Lip Gloss

Minicure Hook-Up Nail Doubles

Pack Your Bags Eye Gel

Just The Two Of Us Mother + Baby Fragrance

Skinfusion Anti-Age Series

Baby Seat Diaper Rash Cream

Tan On Demand Self Tanner

Glowtion Skin Brightener

Going, Going Gone Makeup Remover

Eye Site Eye Cream

Every Last Lash Mascara

Line Refine Lip Smoothing Treatment

Bodyvisions Innerwear

Pluscious Intimates

The Glass Slicker Lip Shine

Electro-Lights Lip Vitagleam

The Coffee Bar Fresh Perked Lip Gloss

Matte-Nificent Oil Absoring Powder

Cheat Sheet Oil Absorbing Microfilms

Tint, Tint Cheek Shine

Body Tonics Fragrance Line

Aromatopia Fragrane Line

The Healing Garden Fragrance Line